For consumer healthcare companies to differentiate themselves from the crowd, they must be able to deeply understand consumer needs, wants, and pain points – this requires data. The problem is, inefficient methods of consumer engagement exist, there is an overload of ineffective data and, direct marketing attempts are often viewed through a cynical lens.
By leveraging our unique position among the fragmented pharmacy network consumer health companies can better connect with pharmacy professionals.
This is critical as pharmacists are an invaluable resource. Even for simple over-the-counter products, consumers recognize pharmacists as a neutral and dependable source of recommendation and often their first point of care.
See how mClinica Pharmacy Solutions has enabled leading pharmaceutical companies to exceed their business objectives.
Enabling global health partners to address public health priorities through SwipeRx Download pdf file Download Sign up for our newsletter Latest blog articles
mClinica Pharmacy Solution’s digital pharmacy platform SwipeRx—the largest in Southeast Asia connecting over 200,000 pharmacy professionals and students across 6 countries—is being leveraged to address
Case study How a leading pharmaceutical company in Malaysia improved medicine affordability, access, and adherence with a pharmacy focused digital patient assistance program Summary In
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